Marketing Manager Resume Example
A concise resume sample for a Marketing Manager highlighting strategic planning, digital campaigns, and leadership experience.
Summary
Alexandra Reed is a results-driven Marketing Manager with over 8 years of experience leading data‑centric campaigns and brand initiatives across technology and consumer sectors. She excels at integrating digital strategies, optimizing ROI, and guiding cross‑functional teams to exceed growth targets while fostering innovative market positioning.
Experience
Senior Marketing Manager · TechNova Solutions
San Francisco, CA • Jan 2020 - Present
- Led a multi‑channel digital campaign that increased qualified leads by 45% YoY, generating $3.2M revenue.
- Implemented marketing automation tools, reducing lead nurturing time by 30% and boosting conversion rates to 12%.
- Managed a team of 8, fostering a data‑driven culture that earned the company the 2022 Martech Innovation Award.
Marketing Manager · BrightWave Media
Los Angeles, CA • Jun 2015 - Dec 2019
- Developed and executed integrated brand campaigns that grew market share by 18% in two years.
- Optimized SEO and SEM strategies, achieving a 60% increase in organic traffic and a 35% reduction in cost‑per‑click.
- Collaborated with product and sales teams to launch three new product lines, surpassing sales targets by 25%.
Education
Bachelor's · University of Southern California
Marketing • 2011 - 2015
Skills
Digital Marketing Strategy
SEO, SEM, Email Marketing, Social Media
Data Analysis & ROI Optimization
Google Analytics, Tableau, A/B Testing
Team Leadership & Collaboration
Agile, Scrum, Mentoring
Content Creation & Brand Storytelling
Copywriting, Storytelling, Video Production